Leading temperature-controlled solution provider Cold Chain Technologies (CCT) has launched a new campaign titled “Smart Chain, Clear Gain,” aimed at redefining how pharmaceutical companies approach compliance, efficiency and value in cold chain logistics.

At the heart of the campaign is CCT’s Smart Solutions — a strategic suite of value-added services that go beyond container compliance to deliver measurable gains in efficiency, visibility and operational intelligence.

While most cold chain containers meet regulatory standards, CCT focuses on differentiating through the services, support and data-driven capabilities that surround the shipment.

The Smart Solutions offering delivers value across four critical phases: planning, execution, monitoring and optimisation. Through these stages, CCT empowers pharmaceutical companies with real-time asset tracking, predictive analytics, tailored customer support and seamless system integration. Together, these capabilities help reduce risk, improve shipment reliability and streamline logistics operations, while also supporting sustainability goals through eco-conscious packaging and efficient resource use.

By breaking down how these digital tools work and the tangible impact they have on shipment performance, CCT’s latest campaign makes Smart Solutions more accessible and relevant to CCT customers than ever, enabling them to make informed decisions and unlock greater value across their supply chains.

To support the campaign, CCT has also launched a new Smart Solutions hub page, providing customers with a clear and accessible gateway to explore the full range of services. The hub simplifies integration and highlights how Smart Solutions can be tailored to meet the unique needs of each client.

“Smart Chain, Clear Gain is more than a tagline – It’s a promise to our customers,” said Paul DellaVilla, Director of Digital Solutions and Services at Cold Chain Technologies.

“We’re shifting the conversation beyond container specs to service excellence. Our Smart Solutions offering is where true differentiation happens and this campaign is designed to make that value clear, tangible and accessible,” he added.