Doceree, the world’s first global network of physician-only platforms for programmatic messaging, has announced the launch of Season 2 of its acclaimed podcast series, The Next Marketing with HJ. Hosted by Doceree’s Founder and Global CEO, Harshit Jain, the series is presented in collaboration with Fierce Pharma and is now streaming on Doceree’s official YouTube channel.

Season 2 explores the transformative role of artificial intelligence in healthcare marketing, with a particular focus on enhancing engagement with healthcare professionals (HCPs), personalizing outreach, and creating future-ready pharma campaigns. The first episode is now live, kicking off an eight-part series filled with expert insights and bold predictions around “The Future of Healthcare Marketing with AI.”

The season features a powerhouse lineup of guests, including Mark Pappas, EVP - Innovation at CMI Media Group; Bill Veltre, EVP and Head of Media at Deerfield Group; Ray Rosti, President of Klick; and Andrea Palmer, CEO of Publicis Health Media. Together, they dive deep into the promises and challenges of integrating AI within the heavily regulated pharmaceutical industry—touching on topics such as generative AI, precision engagement, and ethical boundaries in AI adoption.

“Season 2 of The Next Marketing with HJ strikes the perfect balance between strategy and creativity,” said Harshit Jain. “We’re excited to partner with Fierce Pharma to host these bold and thoughtful conversations. These episodes are a must-listen for anyone looking to create smarter, more human connections in healthcare.”

The premiere episode features a compelling discussion between Jain and Mark Pappas on how innovation teams can responsibly incorporate AI in HCP and patient-focused campaigns.

This podcast season coincides with the upcoming release of Jain’s new book, The Next Marketing (Vol. 2), which further explores AI-led nudges and their power to reshape healthcare marketing.