PUCHO, an AI tech start-up, has launched a breakthrough AI powered noise print anti-copy labels to eliminate counterfeit. The multi-lingual App powered by Cypheme, a global artificial intelligence and brand protection solution to protect drugs & medical device brands against the growing menace of counterfeits.

The Bengaluru-based company said that its AI tech can also help identify fake Covid-19 vaccines. Result comes in multiple which is 15 vernacular languages with an audio button for the consumer to hear the result.

India engulfed by the Covid-19 pandemic pushed people to rush to markets to get medicines, oxygen cylinders, masks, PPE kits and other essential life-saving equipments. While Covid-19 is a current pandemic, counterfeiting is an ongoing menace.

One of the important factor behind the increase of counterfeit medicines and medical devices is the absence of anti-tampering, anti-counterfeiting & traceability measures making the counterfeiters task quite easy. In countries like India, where health and medicine literacy in society is not yet fully developed, healthcare brands have an even bigger role to play compared to their counterparts in the developed world.

The company offers the only anti-counterfeit solution that has been ISO 12931 certified which comprises of AI powered noise print anti-copy labels to eliminate counterfeit. The brand owner affixes a unique innovative noise print label on products which can be scanned but cannot be copied. Each Noise Print label is unique and has a random chemically generated signature. The consumer scans the product and the scan is enabled by patented anti-counterfeit technology based on neural network analysis.

“The impact of counterfeit on the consumer, brand owner, the environment, economy, employment, health and the country are unimaginable. 30-40% of products sold in India annually are counterfeit. Counterfeit medicine kills more people than malaria every year. Counterfeit Covid vaccines, medicines and medical equipment are already flooding the market. Our advanced AI system reacts in real-time to counterfeiter’s attempts to replicate our noise print feature, making sure not just to protect the integrity of the product, but also to discourage attempts to create fakes while collecting valuable data on the counterfeiters. Our mission is to eliminate counterfeit by adding value to the consumer and brand owner in the process,” Said Vipin Choudhary, founder & CEO, PUCHO