Rockwell Automation, a global leader in industrial automation and digital transformation, has announced plans to build a new greenfield manufacturing site in Southeastern Wisconsin. The project marks a major milestone in its previously announced USD 2 billion investment in plants, digital infrastructure and talent to grow share, build resilience and expand margins over the next five years.

The proposed site, located near the company’s global headquarters in Milwaukee, is poised to become Rockwell’s largest manufacturing campus globally, with a significant footprint and the flexibility to scale operations.

Spanning more than one million square feet of manufacturing and warehouse space, the facility will be equipped with advanced automation, robotics and digital systems that will showcase modern manufacturing.

Blake Moret, chairman and CEO at Rockwell Automation, said, “Designing a new facility presents the opportunity to create the future of industrial operations, with highly orchestrated production. We are expanding our US manufacturing footprint with advanced production capability that supports growth and performance with the latest Rockwell technologies and solutions.”

Bob Buttermore, chief supply chain officer at Rockwell Automation, added that the facility will integrate Rockwell’s latest production technologies, including AI and analytics tools, to increase efficiency and precision, while providing team members with access to advanced tools and training.

Construction and site planning are already underway in collaboration with local and state authorities. The company views this expansion as a key strategic investment to meet growing global demand and enhance long-term operational performance.